Spotify has flirted with the idea of physical products in the past, but Car Thing marked its first real hardware release. Spotify began to offer new Car Things for sale to people on the list two weeks ago. When Spotify revealed Car Thing, it put a wait list at on.

Spotify released Car Thing in April as a free, highly limited release, making it available at first only to swatches of its paid Premium subscribers in the US. 'We just can't make enough of them to get them out there to consumers,' he added. 'The number one constraint for us at this time. Yes, you'll have to wait a long time to get one.

(For context, Amazon's Echo Auto had more than 1 million preorders before it was released - that'd be slightly different from the Car Thing wait list, and Echo auto signups took place over a shorter period than Carthing by merely ten days.) Spotify's $80 Car Thing has over 2 million people on its wait list, CEO Daniel Ek said Wednesday, implying a strong demand for the gadget that makes Spotify easier to follow in cars, particularly those with an older - or absent - infotainment system.

Spotify car thing waitlist